Our Story

April Marie Swimwear was born in Melbourne, inspired by designer April Marie’s journey across Australia in her early 20s. Moved by the breathtaking beauty of the land and seascapes, she envisioned a brand that would bring Australia’s natural wonders to life through swimwear. This bold and innovative idea led to the development of vibrant, high-quality photographic prints on luxe recycled lycra—a groundbreaking concept in the swimwear industry.

The collections, inspired by Australia’s magnificent natural world, feature real-to-life photographs of landscapes, waterfalls, and the iconic outback. Debuting at Sydney Fashion Week, April Marie Swimwear made an unforgettable impression, and a feature in Vogue magazine cemented its position as a trendsetter. The brand later expanded to include exotic and striking imagery of animal skins, tigers, leopards, snakes, butterflies, and vivid florals, launching a new era of swimwear design.

Rooted in Australian heritage, the brand celebrates the country’s most treasured waterways and coastal landscapes through evocative and stunning prints. April Marie Swimwear is loved by women of all ages for its luxurious feel, exceptional fit, and bold, unique styles. With a focus on diversity, confidence, and empowerment, the brand celebrates the power of Mother Nature and the essence of what it means to be a woman—strong, beautiful, and uniquely yourself.

What does our Brand stand for ?

At April Marie Swimwear, we draw our inspiration from the fierce yet nurturing essence of Mother Nature. We embrace the harmony and balance she epitomizes, bringing those values into our designs and ethos. Our commitment is to showcase real, healthy, and fit women, celebrating their authentic selves.

Our Philosophy

Natural Beauty

We pride ourselves on minimal airbrushing. Our prints are crafted from real images, and transparency is key—we’ll always let you know if a model’s look has been digitally enhanced.

Healthy Living

We advocate for natural, healthy lifestyles. Our brand is a beacon for body positivity, sustainability, and inclusivity.

Sustainability

We are committed to celebrating and preserving Earth through eco-friendly practices. Our collections reflect our dedication to the planet and all its inhabitants.

What We Stand For

Inclusivity & Diversity

Our models represent the diverse beauty of real women. Every photo, every print is a tribute to Mother Nature’s inclusive spirit.

Real & Raw

Minimal airbrushing, real stories. Our images are as authentic as the women in them.

Eco-Conscious

From our sustainable fabrics to our green practices, we’re all about promoting a healthier planet.

April Marie Swimwear

Where Natural Beauty Meets Sustainable Elegance

Supporting the Great Barrier Reef

Our investment in nature goes beyond our products. We are deeply committed to supporting the Great Barrier Reef Foundation, an organization close to our hearts. This world heritage-listed wonder, right in our backyard, is a gift we are dedicated to protecting.

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